Download the Content Canvas

Thanks for your interest in the content canvas. 

This is still an experimental framework for useful and contagious content, so I'll be sending out updates and updated versions, as well as case studies, on how you can use it better. It helps you honestly and consistently answer these tough questions:
  • Who cares? (i.e., Who gives a shit about your article?)
  • Who wants to read it? Why? 
  • How are you helping someone’s life? What information are you giving them that they care about? 
  • Where do your audiences live online? How can you get this piece of information to them?
  • Why would a reader want to share this with their social networks?
  • How are you going to turn a bypassing reader into a member of your audience (i.e., tribe) and a potential customer?
Sign up here to download the content canvas PDF and updates on new ways of applying it.
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